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مقایسه میزان استفاده از کتابخانه و سایر مراکز فرهنگی تفریحی: تورنتوی کانادا

تورنتو مرکز استان انتاریوی کانادا است که با حدود ۲٫۸۰۰٫۰۰۰ نفر، پرجمعیت‌ترین شهر کانادا است. در این شهر که مساحتی حدود ۶۳۰ کیلومتر مربع دارد، شبکه کتابخانه‌های عمومی تورنتو با ۱۰۲ شعبه فعالیت می‌کند.

مراجعه سالانه به شبکه کتابخانه های عمومی تورنتو ۱۹٫۱ میلیون است، در حالی که ۱۰ مرکز فرهنگی ـ تفریحی جذاب در تورنتو در مجموعه سالانه ۱۷٫۶ میلیون مراجعه دارند.

تصویر بالا، میزان مراجعه به کتابخانه‌های عمومی انتاریو را با میزان مراجعه به (۱) ورزشگاه ایر کانادا سنتر، (۲) استادیوم ورزشی راجرز سنتر، (۳) برج مخابراتی ـ گردشگری سی ان، (۴) موزه سلطنتی اونتاریو، (۵) سرزمین عجایب کانادا، (۶) باغ وحش تورنتو، (۷) گالری هنری انتاریو، (۸) مرکز علوم انتاریو، (۹) نمایشگاه ملی کانادا و (۱۰) جشنواره بین‌المللی فیلم تورنتو مقایسه می‌کند.

 برای اطلاعات بیشتر، این اینفوگرافیک را ببینید: http://gordperks.ca/just-how-busy-are-torontos-public-libraries

یکی از سوالاتی که این پژوهش بررسی خواهد کرد، مقایسه استفاده ایرانیان از کتابخانه‌های عمومی با مراکز مشابه (ورزشگاه‌ها، مراکز توریستی، موزه‌ها، شهربازی‌ها، باغ‌وحش‌ها، مراکز هنری، نمایشگاه‌ها، جشنواره‌ها و…) است. در ایران، آمار مراجعه به مساجد، هیات‌های مذهبی، فرهنگسراها، پارک‌های جنگلی و بوستان‌ها، تئاتر و… نیز اهمیت مقایسه‌ای دارد.

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بازاریابی کتابخانه‌های عمومی

مخاطبان بالقوه کتابخانه‌ها، اغلب فاقد اطلاعات کافی در مورد مجموعه خدمات وامکاناتی هستند که کتابخانه …

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